Bilore soaps are part of the collective memory of several generations of an entire country. For decades and decades, the Bilore detergent brand has been one of the best known and most reputable in the country, and Bilore was one of the first detergent brands to be advertised in the early years of television. Certainly, a soap brand that manages to carve out a niche for itself in people's memories is not by chance; much of its success is due to the quality of the wide range of Bilore products.